Leading distributor of jan/san and commercial food service products leads the way in competitive marketplace with increased insight and awareness from sales-i.
San Jamar is one of the leading distributors of commercial food service and janitorial products in the United States. Serving the traditional ‘away from home’ market, San Jamar offers solutions across a number of applications from counter and bar service, to janitorial and washroom supplies.
Established 30 years ago, the business has grown to serve thousands of customers across North America. With its heritage firmly set in Wisconsin, San Jamar also has divisions in Canada, Mexico and Europe. The business has proudly diversified since its establishment to strengthen their product range and continue to grow its customer base.
"sales-i is incredibly quick at providing a simple view of any lost or falling sales. You can access information that is as granular as you need it whether you’re out in the field or in the office."
A fast-paced, expanding business meant that managing the flow of sales related information was often difficult for David Maroun, VP of Sales and his management team. “The sales team wasn’t looking at numbers in the same fashion when meeting with key accounts and it was cumbersome to generate any kind of report,” says David.
David was managing a growing team, reviewing performance and sales, but devoting endless hours to generating reports and customer reviews was simply not feasible. “We were burdening people inside the office to generate reports for us and the end product didn’t contain all the information we needed,” David adds.
Following a recommendation from another company using sales-i, David looked into the system further. “The powerful sales analytics were what interested me most. sales-i itself is the best off the shelf tool I have come across,” he adds.
Since introducing sales-i to his team almost two years ago, David has been impressed with how swiftly it was adopted. “The sales management team is taking more accountability and can now take a detailed look at their numbers, analyzing business opportunities quickly.”
San Jamar is also successfully raising awareness of key product groups amongst their customers, creating carefully thought out marketing pieces to target any falling accounts. “We weren’t doing enough of this before, simply because we didn’t have a tool to do so.”
The sales team now has instant access to powerful sales information to better manage their growing business, allowing them to understand exactly how each account is performing. “The Variance feature is incredibly quick at providing a simple view of any lost or falling sales. You can access information that is as granular as you need it whether you’re out in the field or in the office. This is a major benefit to our team.”
As business continues to boom, the future is certainly looking positive for San Jamar. David is currently in the process of introducing sales-i to some of his external independent sales reps and will continue to champion the system within the business.
“sales-i is very user friendly, I can see exactly where we are doing well and the increased visibility across the business has been a great advantage for us,” David concludes.